Privacy Statement

Active Analytics is committed to the privacy of the users of our site. As part of the normal operation of this site, we collect information from you. This Privacy Statement describes the information we collect about you and what may happen with that information.

Information Gathered Through Active Analytics Web Sites

Active Analytics tracks the domains from which users visit Active Analytics and analyses that data for trends and statistics. Subject to the provisions of this Privacy Statement, Active Analytics may use that accumulated data for various purposes, including but not limited to marketing, customer service evaluation and planning.

Currently, Active Analytics uses personal information for notifications to users, "opt-in" e-mails. In order to implement some of the Terms and Conditions of Use governing the website (" Terms"), user names and emails addresses (as well as anything else the user posts) are publicly available on the Active Analytics website. When users voluntarily and publicly disclose personal information that may contain Registration Data, or otherwise post personal information in conjunction with content subject to an Open Source License, that information will necessarily be disclosed subject to the terms of the license.

Active Analytics may conduct surveys of its customer base and usage for its marketing and planning purposes. In the event that the responses of surveys are publicly disclosed, users will be notified at the time they take the survey and Active Analytics will only disclose the aggregate information regarding its users, and not personal information, which would identify any specific individual. In cases where surveys allow users to submit written responses, and where Active Analytics advises users of the possibility of such disclosure at the time they take the survey, Active Analytics reserves the right to disclose text information provided by any user, provided that no personal information identifying that user is disclosed. Participation in surveys is at the users option; Active Analytics does not conduct mandatory surveys. Active Analytics would publicly disclose aggregate information in circumstances like press communications, but is not limited to that.

Cookies: Active Analytics employs "cookies" to provide users with tailored information.. A 'cookie" is an element of data that a site, when visited by a user, sends to that user's browser that may store that element on the user's hard drive or memory. Active Analytics uses cookies to better serve the users of our site.

In order to implement or enforce the Terms, Active Analytics may use personal information to contact users on an individual basis.

At no time, unless law requires such disclosure, disclosure is necessary to aid law enforcement, or a user specifically authorizes such disclosure, will Active Analytics disclose individual user personal information that is not publicly available to unrelated third parties.

Links to other Sites

Active Analytics's website may contain links to other websites. The privacy policies of these sites may differ from that of Active Analytics. Active Analytics is not responsible for the privacy policies and practices of any linked websites.


Users can view their data on their personal profile page. When technically feasible, users can update their personal information directly through the Active Analytics website. When it is not technically feasible, Active Analytics will make a reasonable effort to assist users in updating their personal information.


"Opt-in" emails: users may "opt-in" to receive site notifications, newsletters or other information via email. Users may remove themselves from such services at their discretion. Any email sent to an "opt-in" user will include directions for how a user may remove themselves from the list, or a URL where the user may find should directions.

Profile Display: In some cases, users' personal information may be publicly available though the users' profile display.


In the event that Active Analytics becomes aware that the security of the site is compromised, Active Analytics shall take reasonable measures which it deems appropriate, including but not limited to notification to and cooperation with law enforcement authorities, notwithstanding other provisions of this Statement.

If Active Analytics becomes aware that a user's personal information provided to Active Analytics has been disclosed in a manner not permitted by this Privacy Statement, Active Analytics will make reasonable efforts to notify the affected user, as soon as reasonably possible and as permitted by law, of what information has been disclosed, to the extent that Active Analytics knows this information.

Updates to the Privacy Statement

Active Analytics can update this Privacy Statement. When this occurs Active will post the changed version and the effective date on our website at Concurrently with any substantive change in the Privacy Statement, we email notice of the change to the known users at least 15 days in advance ( or such a shorter or longer time as mandated by law or any judicial or government body).

Text last modified May 1, 2014

No Guarantees

While this Privacy Statement expresses Active Analytics standards for the maintenance of the private data, Active Analytics is not in a position to guarantee that the standards will always be met. There may be factors beyond our control that may result in the disclosure of data. As a consequence, Active Analytics disclaims any warranties or representations relating to maintenance or non disclosure of private information.

© Active Analytics Ltd is registered in the UK, Company Number 07596536.